Sunday, October 01, 2006

Why Bother Giving The Speech? Part 2

As I commented on this site last week, I hate the fact that major speeches are now leaked to within an inch of their lives. David Cameron's is the latest to follow this example. I know it's something that's been happening for a number of years, but that doesn't make it clever and it doesn't make it right. The theory is that pre-leaking a speech gives maximum air-time to the story. It will be in the Sunday papers and talk-shows, will be picked up live and will then lead the evening news with video footage of the actual speech. I get it and hate it.

Are we that stupid that we need to be told that on Monday so and so is going to say such and such? I'm not interested in hearing that David Cameron will ask us "not what the state can do for us, but what we can do for each other" until he actually says it. And more to the point, it isn't that original a line.

For these reasons, the word of the day is Rumen. This is where food goes when a cow swallows the first time. It softens things up, is regurgitated, chewed as cud, and swallowed again. Then it goes to the other three stomachs. Sound familiar?

1 comment:

Fleet Street Hack said...


I love the leaking. Gives us time to prepare our criticism in advance.